Brand Manners: How to create the self-confident organisation to live the brand
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Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
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How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manne... How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.Soort: Met illustraties;Taal: Engels;Afmetingen: 25x235x159 mm;Gewicht: 604,00 gram;Verschijningsdatum: januari 2001;ISBN10: 0471496065;ISBN13: 9780471496069; Engelstalig | Hardcover | 2001.

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, in-stock.
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.

Lieferung aus: Kanada, In Stock, plus shipping.
Hamish Pringle, William Gordon, Books, Business and Finance, Marketing and Sales, Sales and Selling, Brand Manners: How to create the self-confident organisation to live the brand, How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.

Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Brit Books, Buckinghamshire, Milton Keynes, [RE:5].
***SIMPLY BRIT*** We have dispatched from our UK warehouse books of good condition to over 1 million satisfied customers worldwide. We are committed to providing you with a reliable and efficient service at all times. Hardcover, 1st Edition.

Lieferung aus: Schweiz, zzgl. Versandkosten, Versandfertig innert 3 Wochen.
This book explains that a customer's perception of the quality of service received in a given situation is almost entirely a function of their pre-existing expectations created by the brand. Living the Brand offers a framework within which managers can evaluate customers' expectations of their band and create a branded service culture that can consistently exceed them. Gleichgültig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht schon aus, um den guten Ruf zu ruinieren. Um diese Situation zu vermeiden, müssen Unternehmen sicherstellen, dass das gesamte Unternehmen, insbesondere die Mitarbeiter mit Kundenkontakt, die "Marke leben". Denn wenn Mitarbeiter nicht in der Lage sind, das Wesen der Marke durch ihr Handeln zu repräsentieren, können Sie den Unternehmenserfolg erheblich beeinträchigen. Hamish Pringle (Marketingexperte) und William Gordon (Managementexperte) haben in "Brand Manners" ein solides Schema erarbeitet, mit deren Hilfe jedes Unternehmen lernen kann, durch Leben und Repräsentieren der Marke ein ganzheitliches Markenkonzept und eine markenorientierte Servicekultur aufzubauen. Mit zahlreichen Fallstudien von Spitzenunternehmen wie z.B. British Airways, Monsanto, Gateway 2000, Coca-Cola, McDonalds und Burger King. Praxisorientiert und topaktuell! How often has a company s handling of a customer s telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually lives the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a self-confident organisation.

Lieferung aus: Deutschland, zzgl. Versandkosten, Versandfertig in 1 - 2 Wochen.
This book explains that a customer's perception of the quality of service received in a given situation is almost entirely a function of their pre-existing expectations created by the brand. Living the Brand offers a framework within which managers can evaluate customers' expectations of their band and create a branded service culture that can consistently exceed them. Gleichgültig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht schon aus, um den guten Ruf zu ruinieren. Um diese Situation zu vermeiden, müssen Unternehmen sicherstellen, dass das gesamte Unternehmen, insbesondere die Mitarbeiter mit Kundenkontakt, die "Marke leben". Denn wenn Mitarbeiter nicht in der Lage sind, das Wesen der Marke durch ihr Handeln zu repräsentieren, können Sie den Unternehmenserfolg erheblich beeinträchigen. Hamish Pringle (Marketingexperte) und William Gordon (Managementexperte) haben in "Brand Manners" ein solides Schema erarbeitet, mit deren Hilfe jedes Unternehmen lernen kann, durch Leben und Repräsentieren der Marke ein ganzheitliches Markenkonzept und eine markenorientierte Servicekultur aufzubauen. Mit zahlreichen Fallstudien von Spitzenunternehmen wie z.B. British Airways, Monsanto, Gateway 2000, Coca-Cola, McDonalds und Burger King. Praxisorientiert und topaktuell! How often has a company s handling of a customer s telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually lives the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a self-confident organisation.

Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
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Lieferung aus: Vereinigtes Königreich Grossbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, AwesomeBooksUK, OXON, PO BOX 318, [RE:5].
Hardcover.