Agency: Starting a Creative Firm in the Age of Digital Marketing
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Bester Preis: Fr. 9.23 (€ 9.44)¹ (vom 13.04.2017)1
Agency: Starting a Creative Firm in the Age of Digital Marketing
EN NWISBN: 9781137279866 bzw. 1137279869, in Englisch, Palgrave Macmillan US, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
R. Webb, Books, Business and Finance, Marketing and Sales, Agency: Starting a Creative Firm in the Age of Digital Marketing, As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.
R. Webb, Books, Business and Finance, Marketing and Sales, Agency: Starting a Creative Firm in the Age of Digital Marketing, As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.
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Agency: Starting a Creative Firm in the Age of Digital Marketing
EN USISBN: 1137279869 bzw. 9781137279866, in Englisch, Palgrave Macmillan, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
business,business and investing, Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age), As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry infor.
business,business and investing, Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age), As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry infor.
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Agency : Starting A Creative Firm.
EN HC USISBN: 9781137279866 bzw. 1137279869, in Englisch, Springer, gebundenes Buch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
9781137279866,1137279869,agency,starting,creative,firm,rick,webb, Excellent Marketplace listings for "Agency : Starting A Creative Firm..." by Rick Webb starting as low as $10.07! Hardback, Shipping to USA only!
9781137279866,1137279869,agency,starting,creative,firm,rick,webb, Excellent Marketplace listings for "Agency : Starting A Creative Firm..." by Rick Webb starting as low as $10.07! Hardback, Shipping to USA only!
4
Agency: Starting a Creative Firm in the Age of Digital Marketing
EN HC NWISBN: 9781137279866 bzw. 1137279869, in Englisch, Palgrave Macmillan US, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Agency~~Rick-Webb, Agency: Starting a Creative Firm in the Age of Digital Marketing, Hardcover.
Agency~~Rick-Webb, Agency: Starting a Creative Firm in the Age of Digital Marketing, Hardcover.
5
Agency
EN NWISBN: 9781137279866 bzw. 1137279869, in Englisch, Palgrave Macmillan, neu.
Lieferung aus: Deutschland, In Stock.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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