Advertising in a changing China - 6 Angebote vergleichen

Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Paperback. 108 pages. Dimensions: 8.1in. x 5.8in. x 0.4in.Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as the emerging powerhouse of the twenty-first century. The Chinese markets attractiveness to international marketers has also received significant boost as a result of the countrys admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1. 3 billion Chinese consumers which represents one-fifth of the world population in what is called the worlds largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16): This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
This item is printed on demand. Paperback. Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as the emerging powerhouse of the twenty-first century. The Chinese markets attractiveness to international marketers has also received significant boost as a result of the countrys admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1. 3 billion Chinese consumers which represents one-fifth of the world population in what is called the worlds largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16): This item ships from La Vergne,TN.

Lieferung aus: Deutschland, Lieferbar in 2 - 3 Tage.
Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as 'the emerging powerhouse of the twenty-first century'. The Chinese market’s attractiveness to international marketers has also received significant boost as a result of the country’s admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world’s largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16): “…no other market is considered more appetizing or difficult.” This thesis examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it. Taschenbuch, 01.2007.

Von Händler/Antiquariat, English-Book-Service - A Fine Choice [1048135], Waldshut-Tiengen, Germany.
Publisher/Verlag: EHV Academicpress | Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as"the emerging powerhouse of the twenty-first century". The Chinese markets attractiveness to international marketers has also received significant boost as a result of the countrys admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the worlds largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16): no other market is considered more appetizing or difficult. This thesis examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it. | Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market s attractiveness to international marketers has also received significant boost as a result of the country s admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world s largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it. | Format: Paperback | Language/Sprache: english | 182 gr | 93 pp.

Lieferung aus: Deutschland, Versandfertig in 2 - 3 Tagen.
Advertising in a changing China, Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese markets attractiveness to international marketers has also received significant boost as a result of the countrys admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the worlds largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16): no other market is considered more appetizing or difficult. This thesis examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.

Lieferung aus: Deutschland, Versandkostenfrei.
Syndikat Buchdienst, [4235284].
KURZE BESCHREIBUNG/ANMERKUNGEN: Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as"the emerging powerhouse of the twenty-first century". The Chinese markets attractiveness to international marketers has also received significant boost as a result of the countrys admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the worlds largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16): no other market is considered more appetizing or difficult. This thesis examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it. AUSFÜHRLICHERE BESCHREIBUNG: Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market s attractiveness to international marketers has also received significant boost as a result of the country s admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world s largest market.Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market .This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it. Taschenbuch / Paperback.