Interpretations of Luxury - 6 Angebote vergleichen
Bester Preis: Fr. 90.08 (€ 91.99)¹ (vom 28.03.2019)1
Interpretations of Luxury
DE HC NW
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, Springer Shop, gebundenes Buch, neu.
Lieferung aus: Österreich, Lagernd, zzgl. Versandkosten.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Hard cover.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Hard cover.
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Interpretations of Luxury - Exploring the Consumer Perspective
DE HC NW
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
Interpretations of Luxury: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term `luxury` in today`s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Englisch, Buch.
Interpretations of Luxury: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term `luxury` in today`s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Englisch, Buch.
3
Interpretations of Luxury
DE HC NW
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, Springer, Berlin; Springer International Publishing, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei innerhalb von Deutschland.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ´luxury´ in today´s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ´luxury´ in today´s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Sofort lieferbar Lieferzeit 1-2 Werktage.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ´luxury´ in today´s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ´luxury´ in today´s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Sofort lieferbar Lieferzeit 1-2 Werktage.
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Gebr. - Interpretations of Luxury: Exploring the Consumer Perspective (Palgrave Advances in Luxury) (2018)
DE NW
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, neu.
Lieferung aus: Deutschland, 01-3 Tage.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Symbolbild
Interpretations of Luxury: Exploring the Consumer Perspective (Palgrave Advances in Luxury) (2017)
EN HC NW FE
ISBN: 9783319608693 bzw. 331960869X, in Englisch, 178 Seiten, Palgrave Macmillan, gebundenes Buch, neu, Erstausgabe.
Lieferung aus: Deutschland, Noch nicht erschienen. Versandkostenfrei.
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Amazon.de.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
Interpretations of Luxury (2017)
DE HC NW
ISBN: 9783319608693 bzw. 331960869X, in Deutsch, gebundenes Buch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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