Principles of Marketing: A Value-Based Approach - 4 Angebote vergleichen
1
Principles of Marketing
~EN NW EB DLISBN: 9780230392694 bzw. 0230392695, vermutlich in Englisch, Palgrave, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, In magazzino, più spese di spedizione.
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing. eBook.
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing. eBook.
2
Principles of Marketing: A Value-Based Approach (2013)
EN NW EB DLISBN: 9780230392694 bzw. 0230392695, in Englisch, 428 Seiten, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, ebook for download, Free shipping.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
3
Principles of Marketing: A Value-Based Approach (2013)
EN NW EB DLISBN: 9781137243317 bzw. 1137243317, in Englisch, 428 Seiten, Palgrave Macmillan, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, ebook for download, Free shipping.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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